Follow-up calls are a strategic way to nurture customer relations and a great time to ask for referrals. Let’s unpack 20 smart ways you can generate more leads for your business right now. Not every lead will be ready to convert at that point in time but that doesn’t mean such leads should be ignored. After all, the whole point of Lead generation is to find new customers and grow your brand, so you want to throw your energy into the most promising prospects.
After all, the whole point of lead generation is to find new customers and grow your brand, so you want to throw your energy into the most promising prospects. Lead nurturing is especially critical in the lead generation process when prospects are undecided about a purchase.
How do I get free leads for my business?
The lead generation process is all about targeting prospects who match your target audience and highlighting how your product can resolve one or more of their key pain points. One way of doing this is to use webinars or information videos to give leads something they need for free. Sales managers, you never know when that magical source of inbound leads will dry up, and all you have left is the raw talent of your sales team’s ability to find new business for themselves, without anybody’s help. You can always spend money on a lead generation service, but then you are paying someone else hard-earned dollars for something you can take action on in-house, or through your web designer.
How can I generate leads quickly?
Creative use of your organic social media is also a great way to turn casual social media observers into leads. For example, if your ideal customer is in the healthcare industry, create a piece of content for healthcare leaders. Lead nurturing is especially critical in the Lead generation process when prospects are undecided about a purchase. You might include a call-to-action button on social media or blog pieces to quickly generate a pool of interested people and to drive leads.
Likewise, you can use PPC to capture leads who aren’t so close to buying but nurture those leads along the buying process to make sure they end up buying with you, rather than one of your competitors.
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